After all the outrage and chest-thumping, about 3.5 million viewers watched Megyn Kelly poke holes in Infowars poobah Jones' conspiracy-theory schtick on Sunday primetime according to early stats - which would be her smallest crowd to day on her new NBC newsmag.
The network was likely hoping that the controversy surrounding Kelly's choice to interview Jones would deliver big ratings, but they're hopes were dashed as the ratings came out Monday: the episode brought in an average of 3.5 million viewers. But he added that he remained skeptical after he "watched the footage" of children leaving the building. "But then you look at all the other evidence on the other side, I could see how other people believe that nobody died there".
The segment with Jones combined Kelly's interview with background on his history of false remarks, his relationship with Trump and comments from Newtown parent Neil Heslin, whose six-year-old son, Jesse Lewis, was killed in the shooting.
WVIT substituted yesterday's broadcast of "Sunday Night with Megyn Kelly" with a rerun of the syndicated home fix show "George to the Rescue".
Now, Jones said, "I tend to believe that children probably did die there".
Jones, for his part, live streamed a response to the interview - watched at its peak by almost 20,000 people on YouTube - slamming the episode as "fake news". Forbes reported JPMorgan, along with several local advertisers, dropped spots from the show or, in the case of the financial company, the enirety of NBC News, until after the interview aired. "Over the last few days, we have listened intently to Sandy Hook parents (and) considered the deep emotions from the wounds of that day that have yet to heal", Tully wrote. Her show made its debut on June 4. NBC News Chairman Andy Lack told the AP that the Jones story would be edited with its critics in mind. In the conversation, Kelly was heard promising she would not portray him as "some kind of boogeyman". But even a masterclass in dress-down interviews wouldn't undo the damage already done by NBC News and Kelly.
The lawyers representing 12 people who lost loved ones in the 2012 shooting had pleaded with NBC officials not to air the interview due to the pain Jones' hoax claims has caused them.