Facebook is planning to tap into augmented reality technology popularised by the hit smartphone game Pokemon Go.
Zuckerberg maintains that the smartphone will be Facebook's first big leap into building the future of AR, triumphantly announcing that the camera will be "the first augmented reality platform". Swiping to the stories camera that Facebook introduced last month, users will soon find thousands of augmented reality effects, he said.
Standing in front of a packed arena and whilst being watched by millions around the world, Zuckerberg explained how Facebook is making the camera the first augmented reality platform. Facebook's new AR platform will make its first appearance in a closed beta version.
Facebook CEO Mark Zuckerberg showed himself and Facebook VP of Product Partnerships Ime Archibong with videos side by side after runs they wore animated Nike headbands and had animated sweat pouring out of them. Zuckerberg also hinted at people using AR on eyewear, speaking at F8, Facebook's annual conference for software developers.
The AR platform aims to help companies build apps that can show Information, digital objects and enhanced effects, all interacting with real-world objects like your home or face.
The keynote presentation on Tuesday also saw the launch of the Places Graph which will provide access to data on over 140 million places including public spaces and parks, to restaurants, stores and other local businesses around the world. People can add 3-D effects to their photos, leave a digital note for their spouse or create a work of art.
The Facebook chief executive connected the new technological platform with the social network's mission to build community. However, the technology is set to shake up the way we use our phones.
Facebook was not mindlessly copying Snapchat with its recent update on its various platforms such as Facebook Messenger, Instagram and WhatsApp. Zuckerberg initially said it was "crazy" that Facebook could have impacted the election, though later backtracked on his comments. "It's going to take a while for this develop", Zuckerberg added.
The US man wanted for killing Godwin in OH and then posting a video of the murder on Facebook fatally shot himself Tuesday after a brief pursuit in neighboring Pennsylvania, police said.